Robbert Desmet and Grégory Minne met in their youth and quickly grew into a close-knit team. In 2007, they got the chance to offer a structural solution for excess stock at veneer producer Decospan, Robbert's father's company.
What started out as monthly stock sales soon grew into a fully-fledged business. With a clear plan and entrepreneurial spirit, they laid the foundations of Woodstoxx – today an established name in high-quality wooden flooring and cladding.
But it did not stop there. Over the years, the story grew further with the birth of three sister companies: Belgiqa, Unicus and The Hub. Together, these four companies today form The Highway Group – a powerful ecosystem that combines innovation and quality with a passion for wood and architecture.
Our core values – the basis for everything we do
Woodstoxx has specialised in developing, producing and installing high-quality wood flooring and wall cladding for both interior and exterior applications for more than 18 years. We put the same passion into our work for professional clients as for private customers.
Our core values – reliability, fun, a winner's mentality and sustainability – underpin everything we do. They are woven into every contact, collaboration and decision that happens in our company.
Reliability
“Our word is our bond" – a principle that everyone working at Woodstoxx knows through and through. In us you are choosing a reliable partner that keeps its promises, works actively alongside the customer and is always committed to building long-term relationships.
Fun
With us there’s no stiff atmosphere, just real energy. A day without laughter is a day not lived. You can feel that vibe everywhere: in interaction between colleagues, in meetings with customers or in partnership with suppliers. For us, “work hard, play hard" is not just an empty slogan, but daily reality. Because only those who love to work will deliver true peak performance.
A winner's mentality
We go all the way. Offering the perfect solution and closing the deal – that's what we do it for. We like to go that extra mile so that both the customer and we benefit. A real win-win, we won't accept anything less.
Sustainability
Sustainability is in our DNA. Nature is literally our core business, so our conviction leads us to take responsibility. But for us, sustainability goes beyond the environment alone – it is equally about strong, long-term partnerships and a long-term view.
A literal high point: Woodstoxx on the Bishorn
After months of preparation, Woodstoxx literally reached new heights in August 2024: with around 67 colleagues, we reached the summit of the Bishorn. A trek to an altitude of 4,151 meters. An incredible challenge that brought the team closer together than ever before. Now that’s what we call team building!
Woodstoxx over the years
Since it was founded in 2007, Woodstoxx has undergone a true metamorphosis: from modest stock seller of ends of lines and overstocks to a leading specialist in the development, production and installation of high-end wooden flooring and wall cladding for interiors and exteriors. We are happy to take you through our story.
2007
Woodstoxx established
In 2007, Robbert Desmet and Grégory Minne founded Woodstoxx – although back then the company looked very different from today. It focused primarily on selling ends of lines and overstock parquet from veneer manufacturer Decospan: Robbert's father's company.
2010
FIRST IN-HOUSE INSTALLATIONS
Woodstoxx was growing fast and also evolving rapidly. The focus was changing. We grew from stockist to distributor and installer of high-quality parquet floors, wooden decking and wall cladding.
2013
Belgiqa established
In 2013, Woodstoxx took a big step forward by setting up its own production branch for high-quality multilayer parquet. This allowed us to move faster and respond better to the needs of the architectural market. Belgiqa was born.
2015
Unicus established
Robbert and Grégory decided to diversify their offer further and set up a specialist unit for the design and construction of high-end wooden outbuildings. Sister company Unicus was born.
2017
Woodstoxx Gent and The Hub Gent
In 2017, Woodstoxx opened a second branch in Ghent. In collaboration with other leading players in the interior design sector, the top floor of the experience centre was transformed into an inspiration space and materials library for architects and interior designers. This way The Hub, Woodstoxx's third sister company, came into being.
2020
Woodstoxx Antwerp
In 2020, Woodstoxx opened a third branch in Antwerp, again in conjunction with The Hub. From our experience centre in Nieuw-Zuid we were continuing our growth and expanding into newer regions.
2024
Matthijs Keersebilck CEO
A big step: after 17 years, Robbert Desmet and Grégory Minne decided to hand over the helm to a new CEO. Grégory went full steam ahead with the international expansion of Belgiqa, while Robbert focused on his role as overall CEO for the four companies, the Highway Group. Matthijs Keersebilck came on board as Woodstoxx's new CEO.
2025
Woodstoxx Brussels
In January 2025, Woodstoxx opened a new branch on Mechelsesteenweg in Zaventem. We are aiming to use this location to serve the regions of Brussels and both Flemish and Walloon Brabant even better. The Hub also opened a new branch next to Woodstoxx's experience centre.
From Woodstoxx tot the Highway Group
Robbert Desmet and Grégory Minne
Officially recognised by Deloitte
Best Managed Company 2025
In 2025, Deloitte gave its "Best Managed Company" award to Woodstoxx. The Best Managed Companies programme awards private companies that excel in sustainable professional entrepreneurship. They are evaluated on strategy, leadership, commitment, skills and financial performance.
Participating companies receive a 360° analysis of their organisation, guidance from an experienced coach and access to an exclusive network. The programme does not just recognise success, but also encourages further growth and impact.
Our management team
Matthijs Keerseblick
CEO
Charlie Dharmadi
CFO
Yves Comptdaer
COO
Tim Santy
CCO
Celine Bruggeman
HR Manager
Yves Lecluyse
R&D Manager
Arne Casteleyn
IT Manager
Stephanie Deltour
Business Development Manager
