Spanning 400 square meters of inspiration and craftsmanship, the new showroom offers everything (Brussels-based) private customers, architects, and developers might need. The choice of Zaventem, just outside central Brussels, is more than a practical one — it’s a response to clients who saw the distance to Ghent or Antwerp as a barrier. But the new showroom’s focus extends beyond just the residential market. In addition to homes, Woodstoxx aims to establish a strong presence in sectors such as offices, hotels, and hospitality. With Brussels being a hub of innovation and home to a vast office market, this location presents a unique opportunity to engage with new audiences.

At Woodstoxx, quality is key — not just in products, but in service as well. That’s why the new showroom works by appointment. This ensures every client has the time to fully explore the product range. To support this premium experience, Woodstoxx has carefully assembled a skilled team specifically to serve private customers, architects, and developers alike. They’re invited to discover the brand’s expertise and can always count on warm, personalized guidance. The showroom itself was thoughtfully designed to give visitors a clear, structured experience. It is divided into four zones: project parquet, outdoor products, custom solutions, and a fourth zone in collaboration with Belgiqa. Thanks to a strong partnership with parquet producer Belgiqa, the offering is tailored to regional needs. An extensive sample collection also invites architects and designers to explore the range in their own way. 

With 18 years of experience and 10 golden years behind it, Woodstoxx has become a well-established name in the industry. Yet the market continues to evolve rapidly. Inflation, rising interest rates, and increasing construction costs pose new challenges for the sector. 

CEO Matthijs Keersebilck looks to the future with level-headed optimism: "We’re not standing still. It’s about recognizing opportunities and having the courage to take them. Expanding into Brussels is a major step we can build on in the coming years." In addition to its focus on French-speaking Belgium, Woodstoxx is also crossing other borders. 

The company is investing in large international projects and pushing diversification — for example, by introducing doors as a new product group. The strong foundation being laid today is designed to support Woodstoxx’s growth over the next five years, both at home and abroad.